How Often Should You Verify Your Email List?
#1 Email Verification service is an essential step to ensuring that your brand’s emails are sent to real people who are interested in receiving your content and products. An inactive, invalid or inaccurate email address can negatively impact your sender reputation and result in your messages being sent to spam folders (or even blocked entirely). The good news is that implementing an Email Verification service will weed out the bad addresses on your list, improving deliverability, maintaining your sending reputation, and ultimately boosting your email marketing efforts.
Email list decay is a common problem for large enterprises that manage vast databases of email addresses, but it can happen to any company that sends out a high volume of emails. Invalid or inactive email addresses can be caused by a variety of reasons, from simple behavior like a subscriber changing their email provider to technical issues such as an IP address being flagged for spam traps.
Email Address Finder: Locate Contacts with Ease
Luckily, there are several different types of email verification services to help you sift out these pesky clogs. Email validation services can be used in bulk to clean up existing lists, or at the point of collection with a real-time API that vets each and every new email address as it is entered into your database.
How often you should be verifying your list depends on the size and source of your list, as well as the volume and frequency of your email marketing campaigns. For example, if your email list is constantly being added to by customers through in-store sign-ups, customer support representatives, or content or entry forms on your website then you will need to verify more frequently than a company that only adds addresses to their email list once or twice per month.
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