Dentists are a unique client with one-of-a-kind needs and expectations. They often don’t respond well to cookie-cutter strategies and tactics found in other industries, so finding and closing new dental clients requires a lot of research and thoughtfulness.

When it comes to marketing to dentist practice, creating a monthly e-newsletter that features the latest services your office is offering is a great way to build contact lists and inform current and potential patients of your practice. RevenueWell offers a powerful marketing platform that can personalize your email campaigns by incorporating metrics such as a patient’s profession, previous dental procedures, and new treatments they could benefit from.

Whether it’s through social media, your website, or emails and texts, always include a call-to-action in your content that directs the viewer on what to do next. This may be as simple as visiting your website, scheduling an appointment online, or giving you a call.

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If you haven’t already done so, make sure your dental business is listed in all local directories that are reputable. These listings, also known as citations, are references from other websites to your business’ name, address, and phone number (NAP). Citations are an essential element of search engine optimization (SEO), and they play a significant role in how your business shows up on local searches. This is especially important for local businesses, such as dentists, who want to be seen by their target audience at the exact moment they’re searching for services.