If you’ve hired an SEO consultant and they didn’t deliver what was promised then Aidan could be that they weren’t an ecommerce specialist. Ecommerce SEO requires a deep understanding of how the ecommerce platform works and the specific data and product taxonomy.
Aidan Coleman is General Manager, Technology Platforms at Scentre Group, the owner and operator of Westfield shopping centres across ANZ. He was previously CTO at property company Charter Hall Group and has over 20 years’ technology leadership experience in a broad range of industries and geographies. His scholarly research covers Australian literature, Shakespeare, poetry and ecopoetics. He is also a published writer with three poetry volumes shortlisted for national literary awards.
