How Often Should You Verify Your Email List?

#1 Email Verification service is an essential step to ensuring that your brand’s emails are sent to real people who are interested in receiving your content and products. An inactive, invalid or inaccurate email address can negatively impact your sender reputation and result in your messages being sent to spam folders (or even blocked entirely). The good news is that implementing an Email Verification service will weed out the bad addresses on your list, improving deliverability, maintaining your sending reputation, and ultimately boosting your email marketing efforts.

Email list decay is a common problem for large enterprises that manage vast databases of email addresses, but it can happen to any company that sends out a high volume of emails. Invalid or inactive email addresses can be caused by a variety of reasons, from simple behavior like a subscriber changing their email provider to technical issues such as an IP address being flagged for spam traps.

Email Address Finder: Locate Contacts with Ease

Luckily, there are several different types of email verification services to help you sift out these pesky clogs. Email validation services can be used in bulk to clean up existing lists, or at the point of collection with a real-time API that vets each and every new email address as it is entered into your database.

How often you should be verifying your list depends on the size and source of your list, as well as the volume and frequency of your email marketing campaigns. For example, if your email list is constantly being added to by customers through in-store sign-ups, customer support representatives, or content or entry forms on your website then you will need to verify more frequently than a company that only adds addresses to their email list once or twice per month.

IPQualityScore Fraud Protection

Fraudsters attack businesses every day, seeking to steal customer information or commit other crimes to cause damage. Whether your business is in the retail or eCommerce space, it is essential to have robust fraud prevention features in place. These can help you deal with fake accounts, suspicious payments, chargebacks, and other issues. IPQualityScore (IPQS) is a leading fraud protection platform that offers a host of tools to protect your company against these threats.

One of the key advantages that IPQualityScore has over other similar services is its sheer range of offerings, covering everything from device fingerprinting to transaction scoring and email validation. In addition, the platform is one of the most reliable in the market when it comes to protecting your company against fraud.

IP Quality Score (Transaction & User Data)

This value provides an overall risk score for users based on the combination of payment details and user data. It identifies users with disposable phones or email addresses, stolen credentials, spoofed data, and other fraud-friendly behavior.

IPQS also provides advanced blacklists that you can use to improve your fraud detection systems. These include lists of spoofed email addresses, proxies, TOR connections, and other types of malicious traffic. These blacklists can be used to scan visitors, find previous offenders, and block them before they have a chance to perform any kind of fraudulent activity on your site. This can save you a lot of time and money in the long run.